Marketing Toolkit
I was tasked with working with the developers at Hangar 13, as well as the art directors and stakeholders at 2K, to develop the look and feel of our launch marketing for the new Mafia title. This includes determining the final art direction by creating assets like backgrounds, textures, motifs, color palettes, font styles, buttons/ design elements, and application examples and compiling that information into a document for designers to use. The toolkits are a vital part in keeping our brand identity recognizable, consistent, and high-quality, while communicating the mood and tone of our game. Below are a few pages from the toolkit document I created.
Marketing Assets
Additionally, I designed and illustrated many marketing assets for the game. A few small projects included below which show the toolkit in use.
